4global supports the ECB in launching its first Urban Cricket Centre

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One year on from the launch of its South Asian Action Plan, the ECB recently celebrated the opening of the Leyton Cricket Hub.

As part of its long-term partnership with the England and Wales Cricket Board (ECB), 4global has played an instrumental role in supporting the organisation’s Urban Cricket initiative culminating in the opening of the its first centre, the Leyton Cricket Hub.

The Leyton Cricket Hub is an outcome of the first year of the South Asian Action Plan that 4global, through its partnership with the ECB, continues to support on and develop. To mark the anniversary the ECB, in collaboration with its broadcast partner, Sky recently highlighted this key milestone on Day Two of the Third Ashes test, themed The Participation Test, at Emerald Headingley.

The 11-point initiative has been designed to create apex environments and better engage local South Asian communities at every level of cricket across England and Wales. Since the project’s inception, 4global has provided advisory, data analysis and evaluation services to find innovative ways of creating available space in areas of deficit by analysing those area’s supply and demand, their potential and long-term viability to fulfil the needs of the community.

On the landmark moment for the partnership and the South Asian Action Plan, Eloy Mazon, CEO of 4global Consulting said: “Since establishing our working relationship with the ECB, we have delivered a number of high-profile projects across various areas of the organisation. Our involvement in this inspiring initiative is yet another example of 4global’s versatility and to see the first Urban Cricket Centre open in Leyton is a major achievement.”

As the initiative progresses, 4global will continue to support the ECB in opening its next sites in Birmingham and Bradford as well as helping cricket’s national governing body to achieve its aim of opening up to 20 sites in communities up and down the country.

For more information about 4global and to find out more about working with us, visit www.4global.com or email enquries@4global.com.

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