4global welcomes Dr Steve Mann to the Digital team

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Dr Steve Mann has been appointed as a Director, 4global Digital at international sports consultancy 4global and will be playing a central role on digital projects in the UK and overseas.

The former ukactive Research Director joins 4global after three years as Director of Physical Activity at Places Leisure where he was responsible for developing and delivering the group’s health, fitness, and customer experience strategies.

4global, works with clients around the world to achieve greater interest, participation and impact in sport through expertise, insight, and smart solutions. It also powers the DataHub – the largest repository for sport and physical activity data in the UK tracking over 800million activities from over 14million individuals and 2,500 leisure centres.

Asked about joining the team, Steve said:

“It is an incredibly exciting time to be joining 4global. The sector is looking at data and insight in a completely different way at the moment and there is a unique opportunity to transform the way we run our businesses, engage with consumers, and evaluate our impact.”

4global CEO Eloy Mazon added:

4global helps clients across the globe to shape the future of sport. Through our work with remarkable organisations across the sport ecosystem – government, national governing bodies, charitable foundations, leisure operators and grassroots clubs – we recognise the social, health and economic benefits sport delivers to individuals, communities and society. 

It is more important than ever that our industry comes together to demonstrate our value, reach new consumers and communities and respond to future trends using data, insight and digital solutions. We’re delighted that Steve will join our talented team working on innovative digital programmes helping our clients be fit for the future.”