A day in the life with Charlie Lund

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Charlie Lund is a Consultant, working predominantly in the Sport Strategy and Planning practice at 4global. He works closely with National Governing Bodies and Local Authorities to develop strategies that inform future investment into sports provision and most recently has been supporting the Major Events bidding project for Neom, Saudi Arabia.    

What does a typical day look like for you right now?

A typical day now starts with the morning commute downstairs, which has turned out to be much less stressful than the commute across London. Before I get cracking with the working day, I aim to get outside for a quick workout to wake me up, but as you can imagine, the rainy climate in my home city of Manchester means this goal does not always come to fruition. At 0845 each morning I’ll join the company call which is used to provide us with any important updates and to maintain communication between the team at 4global. This has actually turned out to be a really interesting addition to the daily calendar, listening to colleagues who work overseas and people who I may have previously had little communication with.   

Apart from the sharp increase in the number of calls occurring to replace the usual face to face conversations you’d have in the office, the working day hasn’t actually changed too much. I’m currently leading on several projects so my day is filled with client liaison calls, producing various outputs and tracking project progress.  

How have you adapted to remote working?

I must admit that the transition to remote working has been fairly straightforward on a personal level and also at a company-wide level. I think this ease of transition has been a testament to 4global’s ability to adapt and overcome any issues that come our way; however, it may also have something to do with the existence of Microsoft Teams which has been very useful to say the least.  

The biggest challenge that I’ve found with homeworking has been trying to concentrate with the distractions of home life going on around you. The biggest of which is my army of nieces and nephews who currently live with me and who enjoy running around my workspace chanting my name. I’ve tried my best to explain to them that this is somewhat distracting and not really the best input when you’re on a call…… it’s yet to get through to them!  

What has been your biggest learning moment of the C-19 era?

The thing that has really struck me during the Covid-19 era has been just how quickly your known normality can change and it has taught me that the foundations of society are maybe not as strong as I had previously thought. It’s the first time in my living memory (showing my age) where I have fully experienced the economic and societal effect that an event of this sort, whether it be a pandemic or a financial crash, can have in such a short period of time. Along with the terrible consequences that have come along with this crisis, I think it has also presented an opportunity to reassess the things you prioritise going forward.  

What do you think/hope the lasting impact that C-19 will have on the industry?

One area of the industry that I believe will come out stronger after this is eSports. I think that there has been a notable shift in the awareness, appreciation and also the level of legitimacy that is being placed on eSports during the lockdown period, particular reference goes to the number of Formula 1 drivers partaking in races that were live-streamed and viewed by millions of people around the world. The eSport movement was already generating huge traction in the industry; however, I believe the flexibility and ability to reach huge audiences as demonstrated during lockdown, will act as a catalyst to further establish eSports as a major player in the sports industry. 

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