England & Wales Cricket Board Insight and Participation

4global has a long-term partnership with the ECB, having delivered a number of high-profile projects supporting various parts of the organisation.

The ECB was looking to improve its strategic planning capability across urban areas in England and Wales, and was looking for was a strategic planning consultant that could bring all the data and detail together and present it in easy to understand way that could be used both nationally and by large field-based teams.

Working in close partnership with the ECB, 4global created the bespoke ECB Insight platform; a complete audit, analysis and software solution, tracking grass-roots cricket facilities across four key focus areas. It’s used by field-based staff having conversations with local authorities, sports stakeholders discussing provisions and for conversations with local cricket clubs about everything from supply and demand to risk.

4global has also been instrumental in helping the ECB with its Urban Cricket Initiative, which is designed to create apex environments for local communities to come and play. 4global has provided advisory services, data analysis and evaluation in support of this high-profile investment project work, helping to find innovative ways of creating available space in areas of deficit by analyzing those area’s supply and demand, the potential of particular sites and their long-term viability to fulfill the needs of the community.

“We were looking to improve our strategic planning capability and went out to competitive tender. 4global were the clear stand out winner. They worked with us in a genuinely joint venture to develop the ECB Insight platform, a bespoke and powerful tool that has given us some real accuracy. It’s now integral to what we do and used by the entire organisation in every stage of planning. It’s being able to put all of the data into a readily available and accessible IT solution that sets 4global apart from their competitors. At the moment these are the only team that provides all of that and for us it’s incredibly useful to have some that can deliver that whole package.”
Bruce Cruse
Head of Participation, England & Wales Cricket Board

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