Gary Henderson

Partner and Chief Commercial Officer

Gary is a partner working on NGB consultancy projects and Chief Commercial Officer within 4global’s Sports Intelligence  SportsHub area. Gary has held senior roles within governing bodies such as Corporate Services Director, Head of Performance and Head of Game Development at British Judo and the Rugby Football Union. He is actively involved at Board level within rugby union and as a trustee of a sports charity.

Gary has experience both leading and working within large teams, delivering projects at national and local levels of sport and holds a B.Ed (Hons) in Physical Education and Business and studied at Ashridge-Hult Business School’s Executive Masters (MSc) in Business Leadership and Management.  

Through his work in a number sporting environments, Gary has worked at Board level and has successfully implemented strategic and business planning, organisational development, commercial and marketing programmes. Gary also acts as an Executive Business Coach for Ashridge-Hult Business School to a range of commercial and public sector organisations as well as being a Senior Trainer for the World Academy of Sport and World Rugby.