Shaping the future of sport

New Website Under Development!

We're currently upgrading the 4global website to be better than ever! Enjoy this holding page and check back soon to experience the full website – or go to @4global1 on Twitter for more information.

Who 4global are and what we do

4global helps its clients get more people active and shape the future of sport. We use our experience, evidence-based advice, new technologies and insight to empower our clients. The company is evolving, streamlining and rebranding to get closer to our vision of becoming the number one trusted advisor in sport. Watch this space.


  • Consultancy
  • Sport Intelligence


Sport Intelligence


4global Consultancy operates in three main service areas: Sport Planning, Major Events and Strategic Services.

The Sports Planning and Strategic Services teams work with the full eco-system of sports providers, from local leisure centres to governing bodies and international federations, helping to develop evidence-based, sustainable strategies and policies at all levels of sport.

The Major Events team has been involved in the successful delivery of major sporting events for more than 18 years, advising the organising committees of events including the Olympics, Commonwealth Games and World Cups across all stages from feasibility and bidding to planning, delivery and legacy.

Sport Intelligence

4global Sport Intelligence provides its clients with accurate and actionable insight and information management solutions across two sector-leading platforms: DataHub and SportsHub.

The award-winning DataHub manages the largest repository of sport and physical activity data in the UK, tracking 450 million visits from over seven million people to 1,600 venues. It gives facility operators, county sports partnerships and national governing bodies access to unprecedented levels of intelligence that informs decisions and facilitates change.

The SportsHub is the cloud-based membership management solution designed for national governing bodies and sports federations empowering them to be fit for future and raise the profile of their sport to generate more revenues, interest and influence.

Our work

Major Events

Rio 2016 Olympics Operations Readiness

Strategic Services

Lima 2019 PanAm Games Legacy Plan

Sport Planning

Rugby League National Facility Strategy

Sport Intelligence