Helping solve the problem of physical inactivity
4GLOBAL are the experts in Major Sports Events and big data insights.
We apply proprietary data and technology to enable clients to maximise health and social benefits derived from physical activity.
Our expertise include:
- Advice and assistance on the hosting Major Sports Events
- KPI actualisation, including driving participation in sport.
- Provision of new insights derived from big data
ALL THE DATA IN THE WORLD HAS NO VALUE UNLESS IT’S ACCESSIBLE AND, ULTIMATELY, ACTIONABLE.
4GLOBAL are specialists in the development and delivery of strategic frameworks that support major sporting event delivery and enhance the ability to report a meaningful impact. We work with stakeholders to develop a deep understanding of the organisational objectives and ensure sub-goals are deliverable, measurable, and aligned with broader objectives. This helps to ensure a sports event plan is developed and executed in a way that maximises impact for governments and regions.
We utilise major sporting event expertise and experience, and an integrated planning approach to unify the different perspectives and needs of all public and private stakeholders into a cohesive plan with shared goals, objectives, and outcomes. Coupled with our innovative technology, we can maximise what would otherwise be seen as subjective outcomes into tangible, measurable results, and in this way, position major events to achieve a greater and longer lasting impact.
- Government
- Local Authorities
- Federations
- Operators
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INACTIVITY KILLS 1 IN 10 PEOPLE WORLDWIDE AND IS THE SINGLE BIGGEST CAUSE OF ILL HEALTH AND SPIRALLING HEALTHCARE COSTS
Governments urgently need to address the increase in lifestyle-related diseases and their adverse effects on society.
By licensing our platform to governments, users can access all the data they need to understand the inactivity problem and address it.
Swim England
4GLOBAL worked with Swim England, the national governing body for swimming in England, on its Value of Swimming Report. The research project outlines the significant impact water-based activity is making on the health and wellbeing of the nation.
Lima 2019
4GLOBAL was commissioned to work with COPAL, the Lima 2019 Organising Committee, as legacy advisors for the 2019 Pan Am and ParaPan Am Games, being held in Peru for the first time.
Rio 2016
4GLOBAL were contracted by the Rio 2016 Organising Committee (OC) to lead the design, development and delivery of multiple discussion exercises, hybrid discussion / simulation exercises and a Games- wide simulation (GWS) exercise.
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USING DATA AND INSIGHT, WE HELP DEVELOP SPORTS AND PHYSICAL ACTIVITY STRATEGIES THAT MEET LOCAL NEEDS AND ENCOURAGE PARTICIPATION
One of the most effective ways to improve public health and reduce spiralling healthcare costs is to get people to do physical activity for at least 150 minutes a week.
By subscribing to our sport and activity intelligence platform, cities can access all the data they need to address the inactivity problems. We can interpret the insights and work with cities to develop local interventions.
LIVERPOOL 2022 FEASIBILITY AND BID
Retained by Liverpool City Council, 4Global undertook a wide-ranging feasibility study into the rationale of bidding to become the UK’s Candidate City to bid for the 2022 Commonwealth Games.
Glasgow 2014 Commonwealth Games
4GLOBAL led various projects across the pre-bid, bid, planning and delivery stages of the Commonwealth Games.
Sochi 2014 Winter Olympic Games
After a thorough tender process, this city chose 4GLOBAL as their readiness provider, creating a trusted partnership to achieve heightened readiness.
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AS A SPORTS FEDERATION, YOU ARE ON THE FRONT LINE OF IMPROVING HEALTH AND WELLBEING.
Our sport intelligence platform is a fully integrated ecosystem. The platform has helped national and international sports federations understand and capitalise on the social impact of their sport at the city and national levels.
Using our data collection and analytics technology, we can measure ROI. We also help sports federations maximise their value from data insights and support funding cases to their national governments.
RFU Rugby 365 Investment and Facility Strategy
This project included strategic advice on the roll-out of The Rugby Football Union’s Rugby 365 Artificial Grass Pitch programme– part of the Rugby World Cup 2015 legacy of delivering more than £50m investment over four years into the development of 100 AGP’s across England.
IAAF 2017 World Athletics Championship
4GLOBAL provided security planning, programme management and quality assurance services to the London 2017 World Athletics Championships Organising Committee.
Parkour UK Strategic Plan
As the newest sport to be accredited by Sport England, Parkour UK has big plans to normalise the sport, drive commercial revenue and get more people doing Parkour across the country.
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4GLOBAL SETS UP PARTNERSHIPS TO SOURCE AND SHARE DATA. RESULTING IN HIGHER-QUALITY BUSINESS DEVELOPMENT AND IMPROVED SPORTS PROVISION STRATEGIES.
Leisure operators are businesses that need to show profits. Our sport and activity intelligence platform provide leisure operators with the ideal business management tool.
Everything from predictive modelling of customer behaviour to finding insights for marketing and promotion becomes instantly available to licensed users of our platform.
Swim England Value of Swimming Report 2019
4GLOBAL worked with Swim England, on its Value of Swimming Report. The research project outlines the significant impact water-based activity is making on the health and wellbeing of the nation.
Welsh Government Facility Planning Model
Following the successful completion of a national sports facility audit, delivered on behalf of Sport Wales, 4GLOBAL was commissioned to provide a landmark Facility Planning Model (FPM) for the whole of Wales.