The Company
Our origins as a world-leading technology and professional services company are rooted in sport, in its power to inspire and unite, and in its relentless drive to excel. We acknowledge the power of sport to transform lives – even save lives – and see our purpose as finding new and exciting ways to get people active.
WE HAVE EVOLVED TO BECOME A TECHNOLOGY, DATA AND SERVICES DRIVEN SPORTS AND HEALTH BUSINESS
In our quest to help our clients solve inactivity problems, we created one of the world’s most extensive sport and activity software and data platforms. Our technology and know-how have made us trusted and valued partners to some of the world’s most prominent organisations, cities, and governments.


In our quest to help our clients solve inactivity problems, we created one of the world’s most extensive sport and activity software and data platforms. Our technology and know-how have made us trusted and valued partners to some of the world’s most prominent organisations, cities, and governments.
Using data for evidence-based decision making and predictive modelling has proven to be remarkably effective and accurate


Our data platform, for example, enabled organisations like Sport England to understand the impact of Covid on participation in sport. Thanks to our platform, they could use evidence-based motivations to raise and direct funding in the most effective way.

Our head office is in London with regional branches in Istanbul and Miami.
Our team
Our clients
Olympic Games City Clients











FIFA World Cup City Clients




City Clients










Governments and Sports Federations








