The Company

Our origins as a world-leading technology and professional services company are rooted in sport, in its power to inspire and unite, and in its relentless drive to excel. We acknowledge the power of sport to transform lives – even save lives – and see our purpose as finding new and exciting ways to get people active.

WE HAVE EVOLVED TO BECOME A TECHNOLOGY, DATA AND SERVICES DRIVEN SPORTS AND HEALTH BUSINESS

In our quest to help our clients solve inactivity problems, we created one of the world’s most extensive sport and activity software and data platforms. Our technology and know-how have made us trusted and valued partners to some of the world’s most prominent organisations, cities, and governments.

In our quest to help our clients solve inactivity problems, we created one of the world’s most extensive sport and activity software and data platforms. Our technology and know-how have made us trusted and valued partners to some of the world’s most prominent organisations, cities, and governments.

Using data for evidence-based decision making and predictive modelling has proven to be remarkably effective and accurate

Our data platform, for example, enabled organisations like Sport England to understand the impact of Covid on participation in sport. Thanks to our platform, they could use evidence-based motivations to raise and direct funding in the most effective way. 

Our head office is in London with regional branches in Istanbul and Miami.

Our team

All 4GLOBAL team members were appointed for their industry-leading expertise and experience
Eloy Mazon
CEO
Deniece MacDonald
COO
Huw Williams
CTO
Utku Toprakseven
CPO
Kim O’Higgins
COS
Andy Preece
Account Director
Marcelo Wellisch
Account Director

Our clients

Olympic Games City Clients

Sydney 2000
Salt Lake 2002
Athens 2004
Vancouver 2010
London 2012
Sochi 2014
view project
Torino 2006
Beijing 2008
Rio 2016
view project
PyeongChang 2018
Tokyo 2020

FIFA World Cup City Clients

FIFA Germany 2006
FIFA Brasil 2014
FIFA Qatar 2022
FIFA Russia 2018

City Clients

The XXI Commonwealth Games Queensland 2018
The XVII Commonwealth Games Manchester 2002
The XVIII Commonwealth Games Melbourne 2006
The XX Commonwealth Games Glasgow 2014
view project
IAAF World Championships London 2017
view project
PANAMERICANOS Lima 2019
view project
The Commonwealth Games Birmingham 2022
XXIV JUEGOS DEPORTIVOS CENTROAMERICANOS Y DEL CARIBE Panama 2022
Juegos PanAm ParapanAm Santiago 2023
IRB Rugby World Cup 2015

Governments and Sports Federations

Rugby World Cup
State of Qatar
United Arab Emirates
Gobierno De Chile
City of Los Angeles
Republica Del Peru
Government of Ireland
Government of the United Kingdom
Manchester United