The DataHub is the result of a collaborative project, administered by 4Global’s technology team, with modules delivered alongside approved sport and leisure sector DataHub Partners to agreed standards, governed by the DataHub Steering Group consisting of sector peers. The core goal of the DataHub project is to provide a co-operative platform by which the sector can collaborate to achieve mutual objectives, including increased participation and commercial return from programmes and facilities.

Operators using 4Global’s DataHub can access accurate reporting information, relative benchmarks and actionable operational solutions, based on a growing repository of over 800+ million participation visits from over 25 million individuals. Knowing what works best, where and when, is impacting physical activity participation and subsequent economic and social returns. As importantly, outcomes are now being monitored and evidenced, creating a continuous cycle of improvement. The data is then standardised creating comparable sector-wide intelligence, enabling every operator and delivery partner to leverage this through a suite of specialist partner modules.

DataHub access is free for all operators and delivery partners. Subject to an integration being in place between your leisure management / participant registration system provider and the DataHub (for which the DataHub does not charge and operates an open door policy). Every operator / delivery parter gets access to a dedicated account management module (Passport), the data cleaning and standards alignment module (Data Integrity) and the throughput benchmarking module (Sports League Tables) for free. Additional, integrated modules for reporting, marketing, insight, and intelligence are provided directly by 4Global and through leading industry specialist partners for an annual subscription fee.

Each operator or delivery partner signs a Data Use Agreement that allows anonymous data to be securely transferred to the DataHub repository via an established integration with the main leisure management and participation registration system providers. Working with major leisure management and participant registration systems across the sector, API’s and data extract tools have been created to automatically extract data from sport & leisure management systems through to the DataHub repository either daily or weekly. This can often be remotely setup and managed by your respective LMS provider.

Yes. There are stringent security policies and procedures in place across all DataHub Partners and as operators, all DataHub Club members are asked to sign a Data Use Agreement that is GDPR compliant. Benchmark data is shared anonymously across operators and an organisation’s own data is never, and will never, be visible to any third parties without prior consent. Data is always aggregated, therefore no personal data is ever visible or can be accessed.

If you are a facility operator or delivery partner then joining is easy, quick and free. Please contact us to request the Data Use Agreement. One of the team will then be in touch within 48 hours to discuss the integration and setup of your DataHub account.