4global and ukactive have modelled the likely recovery from the lockdown.
A new report has revealed the likely timescales and shape of the UK fitness market’s recovery from the COVID-19 lockdown, finding that nearly 90 per cent of users intend to return to the UK’s gyms and leisure centres.
Using live data provided by organisations from across the sector, the new report, The COVID-19 impact report: the fitness and leisure sector’s path to recovery, has provided an unparalleled view of what the next 12 months may look like for the physical activity industry in the UK.
The work, co-authored by ukactive and 4global Consulting, draws on the millions of customer visits captured by the DataHub, alongside data points from across the wider sector, including polling from Leisure-net, Sport England, and Savanta ComRes, TA6 Alliance, MyCustomerLens and YouGov.
Using this data, it measures the known impact of COVID-19 on the sector, as well as modelling projections for the sector as a whole.