The Impact of our sector- Canadian Social Value Report (08/2022)

A health valuation of sport and physical activity in Canada.

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The Fitness Industry Council of Canada (FIC) is dedicated to promoting and protecting the Canadian fitness industry through awareness, advocacy, and action. Representing over 6,000 facilities with over 6 million members nationwide, FIC pursues a legislative agenda in the hope of bettering the fitness industry for both consumers and operators.

The aim of this report is to build advocacy and awareness around the role that fitness facilities play in keeping Canadians healthy and the social value that clubs generate. This data will be used to showcase our industry with policy makers and build relationships with the healthcare industry.