4global recently worked with Swim England, the national governing body for swimming in England, on its Value of Swimming Report. The research project outlines the significant impact water-based activity is making on the health and wellbeing of the nation.
According to the findings in the report, underpinned by the figures generated by the DataHub Social Value Calculator, swimming is helping to save the NHS more than £357 million a year. The governing body will use the report to call on the Government and healthcare professionals to ensure they maximise the benefits of swimming to help people lead longer and healthier lives.
4global utilised predictive modelling and outputs from the DataHub Social Value Calculator, developed by 4global in collaboration with Sheffield Hallam University and Experian, to show the monetary value that swimming makes to the community through savings in health and social care costs.
The report is the most thorough of its kind to have been carried out by a national governing body and now Swim England is calling for more direct investment into the development of improved facilities and programmes up and down the country. With the creation of new facilities, this will help swimming deliver even greater health, wellbeing and social benefits.
On 4global’s involvement and working with Swim England, Ed Hubbard, Principal Consultant at 4global commented: “This report is the most detailed and in-depth of its kind to have ever been produced and it makes for a compelling argument for more investment into swimming in England. Through the DataHub and our experience using research and statistical modelling to demonstrate the value of physical activity, we have been able to work with Swim England to prove the value of swimming to the nation from a social and physical and mental health perspective.”
The Social Value Calculator is a standardised tool for measuring the social value of activities that take place in leisure facilities. Data from members hitting the participation threshold via swimming activities across 1,040 sites between August 2018 and July 2019 was used and extrapolated to the total demand across England using further predictive modelling to show swimming’s impact on the prevention and treatment of physical and mental health conditions.
To find out more about the project and to read the full report, click here.