DataHub launches contact tracking app for active leisure sector

DataHub has launched a contact tracking app, specifically designed for the fitness and physical activity sector.

The customer-facing Tractiv8 allows gym, health club and leisure centre members a quick and simple way to inform their facility, should they contract coronavirus.

The app then uses the facility’s data, stored within the DataHub system, to establish who’s been in the building and when – identifying at-risk groups automatically.

The app examines activity, location and time of exposure, allowing operators to quickly communicate with at-risk members. There is no location (GPS) tracking of individuals and all data is anonymously captured, processed and managed by the DataHub platform.

Communications can then be managed directly through the DataHub platform via email, or directly through the Tractiv8 app.

The app can be deployed in readiness for facilities re-opening across a single site or an entire estate.

“The leisure sector has been dramatically affected by COVID-19, with facilities closed and social restrictions driving unprecedented change to the delivery of sport and physical activity,” says Chris Phillips, head of sales, 4global – the business insight and intelligence group which set up Datahub in 2013.

“Tractiv8 gives businesses a critical component in tackling perhaps the biggest re-opening challenge – to instil confidence in members and reassure them your priority is their safety.

“Customer confidence is essential if we’re to drive active participation to restart revenue streams and secure existing memberships, while attracting new ones.

“The recent Leisure-net national post-lockdown survey revealed 56 per cent of customers believe cleanliness and safe social distancing will be the number one factor affecting their return to centres.”.