4GLOBAL’s feasibility study informs British Cycling grassroots participation strategy in Birmingham

4GLOBAL is delighted to deliver this innovative partnership project with British Cycling which will help to shape Birmingham’s sport infrastructure.

Eloy Mazon, 4GLOBAL Consulting CEO and Senior Partner observes that, “Through our work with partners in UK cities including Birmingham and Manchester and overseas, 4GLOBAL is shaping the future of sport and the role that it can play in enhancing the economic, social , environmental and health outcomes of a City.”

Matt Eames, 4GLOBAL Director and Project lead said of the project, “The 4GLOBAL Sports Strategy and Planning team are delighted to have led the Birmingham Cycling Needs Assessment working in partnership with British Cycling, Birmingham City Council, Sport England and The Active Wellbeing Society (TAWS). The report provides an evidence base for investment into discipline specific and recreational cycling facilities, supporting strategic stakeholder priorities and helping to shape the future of sport in the area.”

Click on the link to read the full facility needs assessment: https://www.britishcycling.org.uk/about/article/20200319-Home-Page-British-Cycling-supports-grassroots-participation-in-Birmingham-as-it-completes-facility-needs-assessment-0

4GLOBAL continues to support the sector during the lockdown period Lima 2019 Organisers to Release ‘Forever’ Documentary

Operators

Insights

A new era for member insight

As an operator, wouldn’t it be good to know exactly where to find potential members and then be able to pinpoint what to offer them to meet their specific needs? Geo Impacts, the latest specialist partner module developed by 4 global to join the DataHub suite of products, is now making this possible.

Read full article