4global’s feasibility study informs British Cycling grassroots participation strategy in Birmingham

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4global is delighted to deliver this innovative partnership project with British Cycling which will help to shape Birmingham’s sport infrastructure.

Eloy Mazon, 4global Consulting CEO and Senior Partner observes that, “Through our work with partners in UK cities including Birmingham and Manchester and overseas, 4global is shaping the future of sport and the role that it can play in enhancing the economic, social , environmental and health outcomes of a City.”

Matt Eames, 4global Director and Project lead said of the project, “The 4global Sports Strategy and Planning team are delighted to have led the Birmingham Cycling Needs Assessment working in partnership with British Cycling, Birmingham City Council, Sport England and The Active Wellbeing Society (TAWS). The report provides an evidence base for investment into discipline specific and recreational cycling facilities, supporting strategic stakeholder priorities and helping to shape the future of sport in the area.”

Click on the link to read the full facility needs assessment: https://www.britishcycling.org.uk/about/article/20200319-Home-Page-British-Cycling-supports-grassroots-participation-in-Birmingham-as-it-completes-facility-needs-assessment-0

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