Data analytics and insight

4global empowers our clients to digitally transform and enhance their operations. This enables them to make insight-led decisions and evidence impact through our sports sector leading business intelligence platforms and data analytics services.

Our platforms and services are utilised by facility operators, sports delivery partners, national governing bodies and county sports partnerships in the UK sports and leisure sector.

The DataHub is the largest repository for sport and physical activity data in the UK tracking over 500 millions visits from 8 million individuals at over 2,000 sports and leisure facilities, national governing bodies and county sports partnerships.

Datahub provides actionable insight to get more people active and empower businesses to make informed decisions. It is integrated and enhanced through a suite of business intelligence modules.
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SportsHub is a cloud-based membership management solution designed for Sports Federations and National Governing Bodies (NGBs) to help them transform and grow their business digitally and be fit for future.

The platform enables them to create a ‘single source of truth’ for all membership data as well as to manage club and member affiliations efficiently online. Integrated modules allow organisations to engage with existing and potential members more effectively whilst delivering organisational effectiveness and efficiencies. SportsHub is supported by a strong network of partners specialised in marketing, retention and commercial development.

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Our advanced, web-based mapping service helps clients to identify latent demand and supply opportunities as well as investment risks. We unlock the location of potential customers, show where unmet demand may exist and how organisations can grow markets and customer base.

We are experts in data analytics and utilise the power of sector’s largest data sets in order provide market-leading insight for some of the leading organisations in the UK sports and leisure industry. We also provide strategic advisory services for clients who are looking to collect, organise and maximise the benefit of sport and physical activity data.